To Believe or Not to Believe? Breaking Down the Hype Around Tesla’s Battery Day
There is a familiar pattern when new electric vehicles enter the market: rave reviews, awards from environmental groups, and highly publicized waiting lists. But Tesla has taken the hype to a whole new level. “Battery Day” was last Tuesday, September 22, and thanks to the uncanny marketing prowess of its founder, Elon Musk, the company has built up serious excitement...