In Defense of the ‘-maxxers’—and men in general
The virality of “looksmaxxing” by Kick-streamer Clavicular has escaped into mainstream culture. And with it, the vitalist-aesthetic has infected our world. You can be “healthmaxxing” by choosing a whole foods diet. The Department of War wants its soldiers to be “lethalitymaxxing.” Did you make a popular side dish for the Super Bowl Party? That’s called...