Austin Water Pays $1,200 Per Click for Online Ads
Have you heard about the Austin Water Utility spending $1,200 per click for online ads? Two weeks ago, the Austin American-Statesman reported that a city employee “approved online advertisements to Austin Water customers with a marketing company totaling $67,000 between 2013 and 2016. That netted redirects from the company’s website only 55 times—at a cost-per-click...